Minimum Advertised Price (MAP) Policy Enforcement

Just Right Carbines (“JRC”) unilaterally establishes and enforces, at its sole discretion, a Minimum Advertised Price (“MAP”) Policy on all JRC products. This MAP Policy applies to all U.S. and Canadian dealers, retailers, and distributors. The MAP Policy shall operate under the following guidelines:

A. MAP Pricing
The MAP for all JRC products shall be no less than the pricing listed in the then-current JRC Price Sheet.

B. Advertising Channels Covered
The MAP Policy applies to all advertisements of JRC products in any and all media, including but not limited to:

  • Flyers, posters, coupons, mailers, inserts
  • Newspapers, magazines, catalogs, mail-order publications
  • Internet or electronic media, including websites and online stores
  • Email blasts, social media, digital ads
  • Television, radio, and public signage

The MAP Policy does not apply to physical in-store advertising that is not distributed to customers.

C. Bundling
“Bundling” or including free or discounted products (whether made by JRC or another manufacturer) with a JRC product is considered a MAP violation if it effectively reduces the advertised price of the JRC product below MAP.

D. Online Pricing
Pricing listed on any website is considered an “advertised price” and must adhere to the MAP Policy. Once pricing is associated with an actual purchase (e.g., placed in a shopping cart), the final selling price is not bound by MAP. Statements such as “We will match any price” or “Call for price” are acceptable.

E. Blackout Periods (Seasonal Flexibility)
JRC may provide flexibility for seasonal promotional periods. During these blackout periods, permitted products may be advertised below MAP at any reasonable price for end-of-season sales:

  • Dec 15 – Feb 15: Fall & Winter Products
  • July 1 – Aug 31: Spring & Summer Products Holiday Exceptions:

The blackout periods above do not apply during the following holidays. MAP may be suspended beginning five (5) days before each holiday and ending at 12:00 AM on the holiday:

1. President’s Day
2. Mother’s Day
3. Memorial Day
4. Father’s Day
5. 4th of July
6. Labor Day
7. Columbus Day
8. Veteran’s Day
9. Black Friday
10. Cyber Monday

 F. MAP Is Not a Maximum Price
MAP does not establish maximum advertised prices. Dealers, retailers, and distributors may advertise JRC products at any price above MAP.

G. Acceptable Advertising Language
The MAP Policy does not restrict dealers from advertising phrases such as:

  • “Lowest prices”
  • “We will meet or beat any competitor’s price”
  • “Call for price”
  • …as long as the advertised price itself is not below MAP.

H. Discontinued, Closeout, or B-Stock Items
From time to time, JRC may discontinue models, run promotions, or sell closeout or B-stock inventory. In such cases, JRC reserves the right to modify or suspend MAP for those specific products. JRC may also adjust MAP pricing at its sole discretion.

I. Enforcement

If a dealer, retailer, or distributor chooses not to follow the MAP Policy, JRC may impose
sanctions at its sole discretion. Intentional or repeated violations may result in:

  • Written warnings
  • Suspension of shipments
  • Loss of dealer or distributor status
  • Permanent termination

JRC may monitor advertised pricing directly or through third-party agencies. The JRC MAP Policy Administrator is solely responsible for determining violations, issuing decisions, and communicating sanctions. JRC sales personnel or employees do not have authority to modify or grant exceptions to this policy.

All questions must be directed to:

Just Right Carbines 231 Saltonstall Street Canandaigua NY
sales@justrightfirearms.com

J. Purpose of the Policy
This MAP Policy has been unilaterally established by JRC to:

  • Protect the reputation and value of JRC products
  • Maintain brand integrity
  • Support dealers who invest in customer service and product knowledge
  • Ensure fair competition across all sales channels

JRC reserves the right, at its sole discretion, to modify, suspend, discontinue, or enforce the MAP Policy in whole or in part at any time. No dealer, retailer, or distributor may rely on the continued existence or enforcement of this policy.